Taking Care of Business



Director: Bernie Hitachi
Production : PUSH Japan
Executive Director: Mike Sunda
Director: Bernie Hitachi
Director of Photography: Mike Sunda
AC: Thomas Beswick
Lighting Director: Arata Ijichi
Producer: Maya Sause
HMUA: Kogure Tomohiro
Project Manager: Aime Okamoto
Art Director | Graphic Designer: Bernie Hitachi
Set Designer : Jenette Moncada
Editor | Color: Victor Ivanov


The Jordan brand had four of their ambassadors in Japan getting ready to go see the NBA in Japan, giving us a short window to shoot them wearing the new collection beforehand, so that’s exactly what we did – taking the constraints (office location, short shoot window) and weaving them into the creative itself, in this unique spot that had the Jordan girls balling out in the conference room.


Tokyo. Oslo. Shanghai. Sydney