Maserati x FRGMT

Maserati

Credits

Director: Mike Sunda
Production: PUSH Japan
Strategy Director: Mike Sunda
Creative Direction: Dan Buyanovsky
Art Direction: Bernie Hitachi
Project Manager: Aime Okamoto
Videographer: Nobu Arakawa
Photographer: Karen Matsumoto, Bernie Hitachi
Artist : Freddy Carrassco
DJ: LICAXXX, Mars89, ShioriyBradshaw
Agency : Octagon

About

Legendary Ura-Harajuku streetwear designer and cultural figurehead Hiroshi Fujiwara collaborated with iconic Italian car brand Maserati for an exclusive edition of their Ghibli model. We helped the two brands launch it with a month-long pop-up in Harajuku’s fashion centre, Cat Street, providing content capture as well as cultural programming for the duration of the event, including live painting by Freddy Carrasco, DJ sets from Licaxxx and Mars89, and a lot more.

Stills

Tokyo. Oslo. Shanghai. Sydney