JD Sports x Adidas: Kwame

Adidas Originals


Director/DP: Ash Lim
Creative Director: Alexander Wu-Kim
Creative Director: Jonathon Lim
Stills Photographer: Ash Lim
Editor: Victor Ivanov
Prodution Company: PUSH
Creative Agency: Andpeople


Kwame is one of the Australian’s new generation of rappers from the African Diaspora that is reshaping the Australian hip hop landscape. Although working with a small team and a quick deadline- we were still able to dig into Kwame’s immigrant roots and portray an inspirational and uplifting story about self belief. Together with agency Andpeople this was fast-paced, agile production from start to finish with less than 10 days from briefing through to release. Some times less is more when you have some one as charismatic as Kwame- we put him front and center and captured him in multiple formats- Film, VHS, Digital and Stills. Released in a range of formats and platforms- 1min IGTV and in grid, in-store and billboards screens.


Tokyo. Oslo. Shanghai. Sydney