Japan Nike Members Day SU/FA23

Shot by photographer Ryley Paskal, and in collaboration with New York-based stylist David Friend, we produced a "festival"-themed lookbook for Nike's Summer-Fall 2023 Member Days campaign. Referencing both traditional matsuri tropes such as shaved ice and fireworks, through to more universal symbols from the worlds of sport, music and fashion - imbued with the spirit of the carnivalesque - this is a lookbook that blends product-first visuals with character-driven magical realism, resulting in a brand-new look-and-feel for the brand.