Director: Sing Sing
Executive Producer & Producer: Effy Qiu
Director of Photography: Allen Lv
Line Producer: 平克 Pink & Gabriel He
Art Director: Jiewen Ren
1st AD: JiJi
Gaffer: Zhu Xiao
Stylist: Cheyuan Lee
HMU: Ron Tian
Prop Master: Da He
BTS Photography: Mathieu Rabary
Editor: Amerigo Brini
Colorist: Simon Astbury (Digital Domain)
Agency: WMY – AD
For the occasion of Tmall’s “Chinese Fashion Day” on May 10th, we created a short music video featuring Chinese Hip-Hop superstar GAI.
In this song, 当潮不让 (Dāng cháo bù ràng), GAI lyrically expresses how new Chinese Streetwear and Designer brands are coming in strong and influence the young generation.