Gai x TMall 当潮不让 (Dāng cháo bù ràng)



Director: Sing Sing
Executive Producer & Producer: Effy Qiu
Director of Photography: Allen Lv
Line Producer: 平克 Pink & Gabriel He
Art Director: Jiewen Ren
1st AD: JiJi
Gaffer: Zhu Xiao
Stylist: Cheyuan Lee
HMU: Ron Tian
Prop Master: Da He
BTS Photography: Mathieu Rabary
Editor: Amerigo Brini
Colorist: Simon Astbury (Digital Domain)
Online: Arfey
Agency: WMY – AD


For the occasion of Tmall’s “Chinese Fashion Day” on May 10th, we created a short music video featuring Chinese Hip-Hop superstar GAI. In this song, 当潮不让 (Dāng cháo bù ràng), GAI lyrically expresses how new Chinese Streetwear and Designer brands are coming in strong and influence the young generation.


Tokyo. Oslo. Shanghai. Sydney