Gai x TMall 当潮不让 (Dāng cháo bù ràng)

TMall

Credits

Director: Sing Sing

Executive Producer & Producer: Effy Qiu

Director of Photography: Allen Lv

Line Producer: 平克 Pink & Gabriel He

Art Director: Jiewen Ren

1st AD: JiJi

Gaffer: Zhu Xiao

Stylist: Cheyuan Lee

HMU: Ron Tian

Prop Master: Da He

BTS Photography: Mathieu Rabary

Editor: Amerigo Brini

Colorist: Simon Astbury (Digital Domain)

Online: Arfey

Agency: WMY – AD

About

For the occasion of Tmall’s “Chinese Fashion Day” on May 10th, we created a short music video featuring Chinese Hip-Hop superstar GAI. In this song, 当潮不让 (Dāng cháo bù ràng), GAI lyrically expresses how new Chinese Streetwear and Designer brands are coming in strong and influence the young generation.

Stills

Tokyo. Oslo. Shanghai. Sydney