Chochin

Asics

Credits

Director: Jonathon Lim

Co-Director: Bernice Jiang

Producer: Sophia De Vries

Director of Photography: Lucca BP

1st AC: Trudi Amanah Gultom

Gaffer: Maxed Out Films

Set Builder: Steve Tomic

Set Builder Assist : Siena Witkamp

Stylist: Kirsten Humphreys

Production Assistant: Madi Hyde

Runner: Matthew Burns

Dancer and Choreographer: Koh Yamada

Editor: Bernice Jiang

About

We created in store and online video and social assets for Footlocker to release the Asics Chochin Pack, a shoe inspired by traditional Japanese lanterns. In this collaboration we worked with Koh Yamada, a Japanese Australian dancer and constructed a lantern wall to augment the ambience and agility of the new Quantum shoes.

Stills

Tokyo. Oslo. Shanghai. Sydney