Miho x Show-Go

BEATS by Dre


Director: Mike Sunda
Production: PUSH Japan
Executive Producer: Joe George
Director: Mike Sunda
Director of Photography: Mikul Eriksson
Project Manager: Aime Okamoto
Lighting Director: Arata Ijichi
Stylist : Takumi Iwata
Production Assistant : Ken Watanabe, Bernie Hitachi
Graphic Design : Bernie Hitachi


With earned media as the goal, Beats by Dre approached us wanting to leverage two of their key influencer relationships in Japan: Olympic medal-winning climber Miho Nonaka, and Gen-Z beatboxer, SHOW-GO. We came up with an idea that leant into their youthful appeal, bringing them together in a stylised spot that combined unique traits, like SHOW-GO’s beatboxing skills and Miho’s athleticism, whilst also bringing out completely new sides to both their personalities, in a video spot that delighted both sets of fans and performed exceptionally on their channels.


Tokyo. Oslo. Shanghai. Sydney