Love Unites
Adidas
Credits
Director of Photography: Stevo Shen
Producer: Effy Qiu
Executive Producer: Ray Fu
Account Director: Miranda Tsetskhladze
Line Producer: Xiaofeng Zhang
Assistand Producer: 61
Assistant Producer: Hannah Yang
Art Director: San Shi
Editor: Xiao Lin
Creative Agency: Jam3
Creative Director: Jonas Emmertsen
Creative Director: Dirk van Ginkel
Creative Director: Victoire Douy
Agency Producer: Kim Do
Agency Producer: Yanyie Tran
Gaffer: Ma Baping
1st AC: Gao Meng
Styling: Cheyuan Lee
HMU: JK
Colorist: MZ
Sound Design: Paolo Baglio
Talent: Yihao
Talent: Qiu Ming
Talent: Gongze
Talent: Moy Yu
Director: Yezi
About
As a part of Pride Month, PUSH brought the new adidas Originals “Love Unites” collection into the spotlight. We invited several talent from Shanghai’s LGBTQ+ community to explore what does it mean to be “unique” by creatively expressing their individuality through a look, a skill, an attitude. The stories we created demonstrate a shared connection in spite of their differences and shows how “me” changes into “we”.
Stills
Tokyo. Oslo. Shanghai. Sydney