Collaborating with Pretty–Soon® for the launch campaign of of Puma X ModiBodi’s second capsule collection. This campaign was about real women showing young women it's ok to play, and talk about, being on your period.

Shot in Sydney with professional Athlete Tiana Penitana and directed by Karima Asaad.

AgencyPretty–Soon®

DirectorKarima Asaad

Executive ProducerLouella Campbell

ProducerNatalie Loveridge

A campaign driving real conversation about playing sports on your period featuring professional Athlete Tiana Penitana