Extending on the 2023 Puffer campaign strategy of connecting the Champion brand meaningfully with emerging musicians, we enlisted Australian music collective Picked Last to collaborate on the campaign from concept to execution. This time the strategy was to create a campaign that teased the collective' first ever track release “Escape to Room 42” and would be something the Artist themselves could stand behind. The result was a growth in sales and one of the highest engagement rates for a AUNZ campaign to date.