Continuing the success of the 2023 "Champion What Moves You" initiative, we were asked to localise the Global "No Permission" campaign which invited design creators across the world to make their mark on a Champion blank hoodie.

A fully integrated campaign we facilitated partnerships with local creatives, Aman - musician and founder of Ground Zero and Jaida the Creator - designer founder of Sanctuaire. Partnerships included product collaborations and customisation, Creator Profiles (photo&video) to drive AUNZ grant submissions and activations for Creators to launch their designs and bring together their creative communities.

To amplify the partnerships we commissioned major media partner Complex and hyperlocal design publication Astrophe magazine for coverage throughout the campaign.