We collaborated with Cash Ap and director Daniel Iglesias Jr to create a surreal environment using reflections, practical effects, and theatrical set design all shot on a water stage. The vignettes capture how we spend, from nights out with friends, spending on comforts, to moments of saving at home, blending creativity with Cash App’s ethos in an unexpected way.
Creative DirectorEileen Tjan
Art DirectorSteven Pham
CopywritingKenia Perez
Marketing LeadsMike Earl & Andrea Kim
A tale of three spending styles, a playful three-part narrative about modern spending behaviours.