Motion and photos for lululemon's SS25 linen line that emphasises light breathability for everyday leisurely wear. We shot on the ferry, the sailing club and clean residential streets to capture the fluidity and bright energy of Summer.
Lululemon, Operations LeadPinky Ling
Lululemon, Art DirectorBecki Kenworthy
EPAshleigh Parker
Art DirectorAlexa Boldy
Elevated linen wear story made for days that flow