We collaborated with Champion to elevate Champion beyond their association with streetwear into a Sportstyle authority that shapes how the next generation expresses personal style.

After a strategy and positioning exercise, we developed a fully integrated launch campaign with the new aesthetic world to launch the H2 Rochester and Puffers collections.

Strategy+ Creative DirectorAshleigh Parker

Strategy Consultant Marian Park

Creative ConsultantsPractise Prawn World

Senior ProducerCameron

A refreshed positioning and aesthetic world for Champion Sportstyle 2025