Lululemon ambassador Katie Martin tells her story of discipline and gritThis campaign centres on profiling ambassador Katie Martin, capturing her natural energy, perspective, and connection to the brand in an honest, unfiltered way. Through a blend of observational video and considered stills, we followed Katie in her everyday environment, highlighting her routines, reflections, and personal style. The result is a refined yet intimate portrait that strengthens her role as an ambassador while deepening audiences’ emotional connection to the brand.