A Chinese heritage brand, for more than 30 years Erdos has been crafting fine cashmere apparel. To relaunch the brand and connect with a younger Chinese generation, we made a visual journey of the brand's rich heritage and exceptional craftsmanship. Beginning with the wool harvest in Inner Mongolia and culminating in a new technological era of high-quality cashmere production.

DirectorAubrey Joyce

A campaign to relaunch the Chinese luxury brand Erdos 1980