In store and online video and social assets for Footlocker to release the Asics Chochin Pack, a shoe inspired by traditional Japanese lanterns. We collaborated with Japanese Australian dancer Koh Yamada to highlight the agility of the shoe.

DirectorJonathon Lim and Berni Jiang

ProducerSophia de Vries

Production AssistantMadi Hyde

DPLucca Barone-Peters

Video and social assests for Footlocker to release the Asics Chochin Pack, a shoe inspired by traditional Japanese lanterns.