Best known for directing highly acclaimed music videos for the likes of rappers Offset and 21 Savage, as well as 88Rising’s Joji, 23-year-old Aisultan Seitov is a prodigious talent who pairs tremendous technical flair with an ability to craft captivating narratives, rife with visual metaphors and nods to filmic history, while remaining defiantly youthful and contemporary throughout.

Referencing everything from The Godfather Part 2, to director Paweł Pawlikowski’s “Cold War”, Seitov’s music video for the Grammy Award-winning “A Lot” by 21 Savage and J. Cole is an excellent example of his ability to weave together nuanced social commentary with striking aesthetic flair and a natural appreciation for the post-social media zeitgeist that has seen the video rack up over 220 million views and spawned hundreds of GIFs, memes and thousands of comments. Watch Seitov explain some of the narrative and production techniques that he explored in the video in this making-of feature via Genius.

One of the most exciting and eye-catching directorial talents anywhere in the world, Seitov has also directed commercial work for the likes of BMW, Nike and Saint Lauren, and PUSH is proud to represent him for China and Japan.